a new arrival...
The VIETRI brand combines the richness of European culture with a sophisticated American spirit. Fashion forward, yet classic, Italian home accessories are designed to complement the good life and celebrate Italy and all that it encompasses -- a love of life, people, nature, and simply good living. VIETRI means romance, love, timeless design, the care and talent of many hands to create and share beauty.
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Viva Beads are truly artisan clay beads. They are meant to be worn with meaning and carry a promise to bring

Owner Lori Mottlowitz and Jill Manzara started Viva Beads in 2001, inspired by the discovery of a product that had yet to make an appearance in the general market place.
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Lori, mother of 4 daughters, and Jill, a single mom of 2, came together with courage and belief that they could better their lives. They held hands, committed to their vision and began building their business one step at a time. From a kitchen table top company, the two women were determined to keep moving, growing and developing against all odds. Lori and Jill’s will to succeed is the driving force behind the Viva Beads™ brand which symbolizes individuality, determination, truth and commitment.

To wear Viva Beads™, is to understand that each individual has their own journey to follow and dreams to capture.